Loyalty Point Fraud

Protect Loyalty Points and Gift Card Balances From Loyalty Point Fraud

Ensure loyalty points and gift card balances are only used by your customers, not by criminal groups using malicious bots to commit loyalty point fraud.


How Netacea Prevents Loyalty Point Fraud

  • Identify Malicious Intent

    We monitor all web traffic to your websites, mobile apps and APIs, and configure machine learning models to identify potentially fraudulent behavior from loyalty fraud.

  • React to Loyalty Program Abuse In Real Time

    With a high degree of accuracy, our mitigation service shuts down malicious loyalty bot activity, keeping fraudsters from generating codes or taking over accounts.

  • Pass On Threat Intelligence

    Our models improve with every visitor we analyze. We pass this intelligence to your fraud team so your organization is ready to act against future attacks, improving your loyalty program fraud prevention processes.

What is Loyalty Point Fraud?

Loyalty fraud is also known as points fraud or rewards fraud, and refers to the process of fraudsters exploiting loyalty programs for personal gain.

Why Choose Netacea to Protect you from Loyalty Point Fraud

Netacea uses cutting-edge technology and bot expertise to detect gift card abuse and loyalty point fraud. Our 0.001% false positive rate, protecting genuine customer experience.

  • Adaptable

  • Secure Everything at Once

  • Rapid implementation

  • Recognized by Leading Analysts


Using Active Threat Database and Intent Analytics™, our account takeover attack prevention solution is always one step ahead of attackers across your websites, mobile apps and APIs.

Secure Everything at Once

Maintaining agents across all attack surfaces is a thing of a past with Netacea, as our agentless solution can be deployed across all your endpoints, quickly and painlessly.

Rapid implementation

You can be up and running with our solution in as little as an hour, thanks to our raft of pre-configured integrations with leading content delivery networks, applications and platforms.

Recognized by Leading Analysts

Forrester recognized our technology in their latest Wave, giving us top marks in the bot detection category – ensuring you’ll always detect and stop even the most evasive of account takeover attacks.

Why is Loyalty Fraud Problematic?

Fraudsters routinely target retailers, travel operators, and the hospitality sector with loyalty point fraud and gift card abuse schemes. These loyalty point fraud attacks damage revenue and push loyal customers away to competitors.

Frustration For Your Customers

When fraudsters steal commit loyalty program abuse, customers lose out on rewards; cracked gift cards are also unusable by their legitimate buyers, causing understandable annoyance.

Frustration For Your Customers

Lost Revenue Reimbursing Points

Criminals quickly spend their ill-gotten points on goods and services; yet, it's only fair that stolen balances are reimbursed to customers, costing your business twice as much due to rewards fraud.

Lost Revenue Reimbursing Points

Time Lost Repatriating Accounts

Loyalty point fraud often follows an account takeover attack, where fraudsters break into customer accounts. Returning control to accounts' rightful owners uses up time and resource.

Time Lost Repatriating Accounts

Case Studies Of Netacea Protecting Against Loyalty Point Fraud

Find Out More About Loyalty Point Fraud

  • How does loyalty point fraud work?

    Loyalty reward schemes are a regular feature of the eCommerce, travel and leisure landscape, with points accumulated based on repeated custom. Loyalty programs are as attractive to cybercriminals as they are to customers. Adversaries exploit loyalty schemes to purchase products or services to use or resell for profit.

    Adversaries will typically use easily accessible data leaks in credential stuffing attacks, targeting businesses with loyalty point schemes and stealing rewards points. When they get a hit, they can takeover exposed accounts and steal any points accumulated by the customer.

  • Which industries are vulnerable to loyalty point fraud?

    Frequently targeted industries include:

    • Online retail
    • SaaS companies
    • Gaming brands
    • Fintech and other financial services
    • Ride-sharing platforms
    • Airlines and travel agencies
  • How does gift card fraud work?

    Whilst credit carding fraud garners lots of mainstream attention, gift card fraud is a less well-known financial attack with a low-risk, high-reward profile for criminals.

    With the format of gift card codes known, automated bots can be programmed to brute force existing codes saved in the system, leading to loyalty program abuse. This can either run at high volumes or hide within typical traffic patterns to avoid detection in the long term.

    If gift card codes are generated by a web-facing API, attackers can also exploit this to generate new codes automatically, often without the knowledge of the target business.

  • How can you detect and stop loyalty point fraud?

    Although logging in and spending loyalty points or inputting a gift card code are expected behaviors on web systems, there are tell-tale signs when these actions are undertaken by a loyalty bot.

    Sophisticated attackers will attempt to disguise their nature through means such as CAPTCHA bypass, device fingerprint emulation or rate limiting. However, Netacea uses advanced machine learning models to analyze every single request across websites, mobile apps and APIs, comparing intent to expected behaviors and patterns to flag and block the fraudsters.

Latest Loyalty Point Fraud Resources

Netacea Protects Your Business From A Range of Automated Threats

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Protect your business against loyalty point fraud

Netacea's cutting-edge technology offers bot protection against evolving sophisticated bot attacks that existing solutions can't keep pace with.

  • Intent Based Detection - Detect 6x More Threats
  • Single Point of Integration - Protects Web, App and API
  • Light Touch Management - No Rules or Agents, Always up to Date

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Fill out the form and one of our experts will be in touch to discuss your bot management needs.


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